Change in the Marketing team

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With the first half of 2014 coming to an end, I looked back to the progress of the marketing team during the past six months. What I saw was not promising: There have been meetings, discussions, plans and work, but almost no results. Results in the sense of achievements in the market. While every member of the marketing team did what they could, I felt there was far too little output compared to the amount of hours invested. I decided for myself that continuing like this is not an option, neither is stepping down.

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